What we can offer
The Partner on Purpose model is based on the eight elements of our proprietary JTActiv8 wheel.
EVALUATE
- We first start with evaluating your brand’s current situation, needs and expectations
ARTICULATE
- Whether starting from scratch or looking to refresh your current sponsorship strategy, we work with your brand to create and articulate your sponsorship brief
- The brief is fully integrated with all aspects of your brand, from marketing and communications to culture and values, ensuring that the most authentic partnerships are formed
- JTActiv8’s proprietary tool can be customised by and for each client, guaranteeing optimal compatibility
INVESTIGATE
- With the brief, the JTActiv8 tool conducts methodical research of the local, national and global sponsorship marketplace to identify the best-suited partnerships for your brand
JTA will use its wide portfolio of connections in the sports and entertainment industries to develop unique partnerships for your brand
VALIDATE
- Using our proprietary software, plus careful measurement and third-party evidence where possible, we research, score and validate potential partnerships to create a shortlist for brands to choose from
NEGOTIATE
Once a partnership, or a selection of them, has been identified, our team of legal and sports marketing experts will help you navigate the complexities and nuances of contract negotiations to reach an agreement that is in the best interest of both your brand and society
ACTIVATE
With an agreement in place, we develop comprehensive sponsorship activation campaigns that use cutting-edge digital marketing and social media tactics to engage and excite your consumers
Community-based and CSR initiatives involving charitable, harmonious and sustainable causes are encouraged to ensure maximum cut-through for your brand
INTEGRATE
- These activations will be integrated and directly linked with all marketing, public relations, internal communications and digital activity, in order to capture the spirit of your brand’s corporate identity
GENERATE
- Through these partnerships we generate meaningful and measurable metrics, whether in awareness, sampling or social media sentiment
- These metrics are used to highlight the ROI from sponsorship and the contributions you have made to the overall success of your business
EVALUATE
Using JTActiv8’s proprietary tool and metrics generated from partnership activity, we evaluate how the current sponsorship portfolio has contributed to your brand’s overall business and social objectives
Whether these are focused on awareness, relevance, credibility, performance or loyalty, our tools and evaluation techniques give you an accurate assessment of the contribution that a purpose-driven sponsorship has made to the overall success of your brand
What we can offer
The Partner on Purpose model is based on the eight elements of our proprietary JTActiv8 wheel.
EVALUATE
- We first start with evaluating your brand’s current situation, needs and expectations
ARTICULATE
Whether starting from scratch or looking to refresh your current sponsorship strategy, we work with your brand to create and articulate your sponsorship brief
The brief is fully integrated with all aspects of your brand, from marketing and communications to culture and values, ensuring that the most authentic partnerships are formed
JTActiv8’s proprietary tool can be customised by and for each client, guaranteeing optimal compatibility
INVESTIGATE
With the brief, the JTActiv8 tool conducts methodical research of the local, national and global sponsorship marketplace to identify the best-suited partnerships for your brand
JTA will use its wide portfolio of connections in the sports and entertainment industries to develop unique partnerships for your brand
VALIDATE
- Using our proprietary software, plus careful measurement and third-party evidence where possible, we research, score and validate potential partnerships to create a shortlist for brands to choose from
NEGOTIATE
- Once a partnership, or a selection of them, has been identified, our team of legal and sports marketing experts will help you navigate the complexities and nuances of contract negotiations to reach an agreement that is in the best interest of both your brand and society
ACTIVATE
- With an agreement in place, we develop comprehensive sponsorship activation campaigns that use cutting-edge digital marketing and social media tactics to engage and excite your consumers
- Community-based and CSR initiatives involving charitable, harmonious and sustainable causes are encouraged to ensure maximum cut-through for your brand
INTEGRATE
- These activations will be integrated and directly linked with all marketing, public relations, internal communications and digital activity, in order to capture the spirit of your brand’s corporate identity
GENERATE
- Through these partnerships we generate meaningful and measurable metrics, whether in awareness, sampling or social media sentiment
- These metrics are used to highlight the ROI from sponsorship and the contributions you have made to the overall success of your business
EVALUATE
Using JTActiv8’s proprietary tool and metrics generated from partnership activity, we evaluate how the current sponsorship portfolio has contributed to your brand’s overall business and social objectives
Whether these are focused on awareness, relevance, credibility, performance or loyalty, our tools and evaluation techniques give you an accurate assessment of the contribution that a purpose-driven sponsorship has made to the overall success of your brand
Ready to change the rules of the game?
Join our network. Together we can make a difference!
Let me know more...
Ready to change
the rules
of the game?
Join our network. Together we can make a difference!
Let me know more...
