Who we are

JTA, the world-leading independent sports communications and international relations consultancy, launched Partner on Purpose in 2022 on the back of a proprietary survey to better understand the effects of the COVID-19 pandemic on the sponsorship industry.

Partner on Purpose is a new consultancy created by experienced international sponsorship and sports marketing leaders as brands have become more aware of the increasing need to form more purposeful partnerships. The rationale is simple: When brands are engaged with the community and driven by purpose, they are likely to attract and keep more loyal stakeholders and consumers.

Partner on Purpose is not just an agency. It’s a network, and a community.

You and your organisation are already deeply embedded in the fabric of sport. We want you to strengthen your connection to sport even further by joining our network, our community, and sharing our goals.

JTA, the world-leading independent sports communications and international relations consultancy, launched Partner on Purpose in 2022 on the back of a proprietary survey to better understand the effects of the COVID-19 pandemic on the sponsorship industry.

Partner on Purpose is a new consultancy created by experienced international sponsorship and sports marketing leaders as brands have become more aware of the increasing need to form more purposeful partnerships. The rationale is simple: When brands are engaged with the community and driven by purpose, they are likely to attract and keep more loyal stakeholders and consumers.

Partner on Purpose is not just an agency. It’s a network, and a community.

You and your organisation are already deeply embedded in the fabric of sport. We want you to strengthen your connection to sport even further by joining our network, our community, and sharing our goals.

Our Vision

A world of brands with a purpose-driven impact on society

Our Mission

To inspire and empower partnerships that activate positive, harmonious change

Our Proposition

We create and drive truly impactful partnerships with the power to activate positive, harmonious change in society and meaningful and lasting connections to your consumers and their communities.

Our Positioning

Revaluating sponsorship.

Redefining partnerships.

Reimagining a more harmonious world.

Our Values

Empathy.
Community.
Sustainability.
Legacy.
Commitment to a harmonious society.
Integrity.

Our Personality

Purposeful yet pragmatic.
Authentic yet adaptable.
Analytical yet audacious.
Positive yet practical.



Our Vision

A world of brands with a purpose-driven impact on society​

Our Mission

To inspire and empower partnerships that activate positive, harmonious change​

Our Proposition

We create and drive truly impactful partnerships with the power to activate positive, harmonious change in society and meaningful and lasting connections to your consumers and their communities.

Our Positioning

Revaluating sponsorship.

Redefining partnerships.

Reimagining a more harmonious world.

Our Values

Empathy.

Community.

Sustainability.

Legacy.

Commitment to a harmonious society.

Integrity.

Our Personality

Purposeful yet pragmatic.

Authentic yet adaptable.

Analytical yet audacious.

Positive yet practical.

Ready to change the rules of the game?

Join our network. Together we can make a difference!

Let me know more...




    Ready to change
    the rules
    of the game?

    Join our network. Together we can make a difference!

    Let me know more...




      Partner on Purpose

      Partner on Purpose is not just an agency. It’s a network, and a community.

      You and your organisation are already deeply embedded in the fabric of sport. We want you to strengthen that relationship still further by joining our network, our community, and sharing our goals.

      Image credits: Asma Al Thani, FIBA, FIVB, FITEQ, Manchester United Foundation, Jordan Olympic Committee.

      Contact us

      +[44] 1892 860862

      One Kingly Street
      London W1B 5PA
      UK

      info@partneronpurpose.org

      Contact us

      (+44) 1892 860862

      info@partneronpurpose.org

      One Kingly Street
      London W1B 5PA
      UK

      Image credits: Asma Al Thani, FIBA, FIVB, FITEQ, Manchester United Foundation, Jordan Olympic Committee.

      Connect with us